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The Berkley Krej is a revolutionary hard bait that is creating a new style of fishing called "Krejing." This lure defies conventional jerkbaiting, by working its way upwards in the water column, only to fall backwards towards its target

Experience peak fishing performance with expertly curated baits & tackle from MTB

My buddy picked it up to move it and could not believe how light it is

And then when you get to the flats and channels where the bass are trying to corral the bait, a lipless crankbait excels at targeting them, whether theyre up on the flat in inches of water or off the drop in 10 feet

Penn, Shakespeare, and Ugly Stik are all owned by Pure Fishing, but Ugly Stiks warranties are far better than what the other two brands offer